Don Pilar is an authentic personification of the Mexican-American dream. He was born in the heart of the Jaliscan Highlands, in the rural pueblo of San José de Gracia where he and his eleven siblings tended livestock and worked the family land. Continuing a family tradition of agave cultivation that extends three generations.
With a strong work ethic honed from his life on the ranch, 18-year-old Pilar came to the United States to work the fields and orchards up and down the state of California as a part of the Bracero guest-worker program. He was later granted permanent residence and opened a number of successful restaurants that continue to be local favorites. While maintaining his North American businesses, Don Pilar returns to his Jalisco ranches every year to tend his agave.
He has partnered up with renowned master tequila distillers—Leopoldo Solis Tinoco and Gabriel Espindola to create the award-winning Tequila Don Pilar. The fourth-vintage of this wonderfully smooth añejo was released this spring and has received high honors from the Ultimate Spirits Challenge and SIP awards. The long-awaited Don Pilar Blanco will premier at the Spirits of Mexico festival this year.