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October 13, 2011

Liquid Living Magazine


Robert Plotkin

Robert Plotkin is an expert in the field of mixology and beverage management with over 30 years of hands-on industry experience and as a consultant and writer for the last twenty years. Plotkin is no stranger to the demands of business in the beverage industry. He started in the industry while a student at the University of Wisconsin and has worked his way up through the ranks as a bartender and beverage manager for numerous highly successful independent operations, as well as such companies as Lunt Avenue Marble Club, El Torito and Sheraton Hotels.

Since 1985, Plotkin has worked as a writer for many trade publications and web-based sources, including Sante Magazine, Cheers, Beverage Dynamics, State Ways Magazine, Restaurant Hospitality, Wine & Spirits International, RestaurantOwner.com, Nation’s Restaurant News, Restaurant Marketing Magazine, El Restaurante Mexicano Magazine, Bowling Center Management Magazine, The Publican, Service that Sells Newsletter, Nightclub & Bar Magazine, Beverage Retailer, as well as numerous state and regional publications.

In 1986, Plotkin started a consulting firm specializing in controlling costs and how to run beverage operations successfully. He based its foundation on systems he has developed over 30+ years of combined experiences working with independent operations as well as franchises and corporate groups. As a result he has an extensive background in a variety of areas related to the beverage field. As part of his consulting business he has: trained trainers, created beverage programs, written specialty drink books, developed drink mixes, developed product taste profiles, acted as an expert witness, written training manuals, plus much more for clients that include Allied Domecq, Guinness Import Company, Bacardi, Angostura, Libbey Glass, Berg Company, Bevinco National, Precision Pours, Kerry Foodservice, R. Torre (Torani Syrups), Seagram Americas, Gallo Inc., Heublein, Motts Food Service, U.S. Navy MWR Division, Richmond Distillers, Vita-Mix, Gallo and True Crystals to name a few.

Plotkin founded BarMedia in 1987, a publishing company dedicated to producing the many sought after texts and training manuals he was writing. To date he has authored 15 books on beverage management and mixology. His latest titles are 1001 Questions Every Bartender and Lounge Lizard Should Know How to Answer and The Beverage Operator’s Survival Guide. He has written five books, The Bartender’s Companion: The Original Guide to American Cocktails and Drinks 5 th edition (2004), The Original Pocket Guide to American Cocktails and Drinks (2004), Drinks for All Ages: The Original Guide to Alcohol-Free Beverages and Drinks (2002), !Toma! Margaritas! The Original Guide to Margaritas and Tequila (Revised 2002), Caribe Rum: The Original Guide to Caribbean Rum and Drinks (2001) .

His management books include one of the country’s best selling texts on the subject: Successful Beverage Management: Proven Strategies for the On-Premise Operator (2000), as well as The Professional Bartender’s Training Manual, 3 rd edition (2002), and Preventing Internal Theft: A Bar Owner’s Guide, 2 nd edition (1998). In 1989 he developed one of the first web sites for beverage operators, BarMedia.com, that continues to attract tens of thousands to his articles and books each month. He also produces The American Mixologist, the only online newsletter for the beverage industry focusing on his core concepts.

Plotkin is a frequent speaker at trade shows and conventions around the country. His array of experiences at such shows as The Cheers Beverage Conference, the Las Vegas Nightclub and Bar Show, many state sponsored Restaurant Association shows, dozens of regional Bowling Center and other specialty industry focused trade shows, as well as numerous corporate sponsored shows for both independent and national chain restaurants, has given him a clear understanding of what is required for success in the beverage industry. He is as comfortable motivating groups of 20 in a boardroom, as he is leading training sessions of 700 at a national trade show. His reputation for professionalism blended with a sense of humor is well known.

Through proven management concepts and a long professional career, Robert Plotkin has become a leader in management training and business concepts that devine success in the beverage industry today. He continues to provide beverage operators with the right career tools they need to attain success. He has created the most widely relied on management systems, tools and books available for the hospitality industry. These nationally acclaimed products are in the offices and behind the bars of the most successful hotels, nightclubs, restaurants and hot spots worldwide.

Robert Plotkin
Bar Media
www.barmedia.com